WILLIAM BOND’s Cork Theory

It is an interesting theory I read once, I wish I can recall the book reference. It goes like this; the natural status of the cork is to float over water.  It will stay under water if you keep forcing it down.  Once the pressure is removed the cork returns to its natural position. History … Continue reading WILLIAM BOND’s Cork Theory


Run-away identity

Around the mid nineties a well known advertising company was running a research to determine a Male role model type of its future campaigns.  The research was intended to determine a Male role model for 20 to 39 aged men. Nothing new in this, media companies do such research to see how best they can … Continue reading Run-away identity